Marketing & Automation

Marketing Campaigns

Campaigns for launches, seasons, and win-backs — targeted, measurable, brand-safe.

Marketing Campaigns

Reach Clients With Relevant Campaigns

Create targeted campaigns that help your salon or spa stay connected with clients before, between, and after appointments. Promote services, seasonal offers, special events, and timely updates with messaging designed to bring clients back and keep your business top of mind.

Reach Clients With Relevant Campaigns

Turn Client Data Into Opportunities

Use the client information already available in your business to create more relevant marketing campaigns. Reach different groups based on their history, interests, services, or engagement instead of sending the same message to every client on your list.

Turn Client Data Into Opportunities

Promote Services At The Right Time

Keep your services visible with campaigns built around the moments that matter to your clients. Promote seasonal treatments, new services, upcoming events, or appointment opportunities when they are most relevant and give clients a simple reason to return.

Promote Services At The Right Time

Keep Marketing Consistent

Plan and organize your campaigns in one place so your marketing does not depend on remembering every message manually. Build a consistent communication rhythm while your team spends less time creating and coordinating individual client outreach.

Keep Marketing Consistent

Measure What Your Campaigns Deliver

Understand how your marketing efforts are performing and identify which campaigns are creating stronger client engagement. Use campaign results to refine future promotions, improve your messaging, and focus your marketing efforts on opportunities that matter most.

Measure What Your Campaigns Deliver
FAQ

Frequently Asked Questions

Do I need a certain number of clients before campaigns are worth using?

No. Even a small list benefits, since segments are based on real behavior, not size. A 30-client win-back list can still bring in several rebookings.

Can I schedule a campaign to send later instead of right away?

Yes. You can pick a future date and time when you build the campaign, so it goes out automatically without anyone needing to hit send that day.

What happens if a client's phone number or email is invalid?

PandaCue flags failed sends so you can see which contacts didn't go through, instead of assuming the whole list was reached.

Can front desk staff send campaigns, or does it require an admin login?

That depends on the permission level you set for each staff member. Owners can restrict campaign access to managers only, or open it up to front desk staff.

Do campaigns work the same way for a multi-location business?

Yes. You can build a campaign for one location, a group of locations, or your entire client base, depending on the segment you choose.

Can I test a campaign before sending it to my full list?

Yes. Sending a preview to yourself or a small test group first is good practice, especially for offers with dates, prices, or links.

How is a campaign different from a review request?

A campaign promotes something, like a service or offer. A review request is a separate, automated message asking a client for feedback after their visit.

Can I attach images or photos to an email campaign?

Yes. Adding a photo of the service, product, or result helps clients picture what they're booking, especially for visual services like skincare or hair color.

What's a realistic response rate to expect from a campaign?

This varies by list size, offer, and audience, so there's no fixed number to promise. Checking your own open, click, and booking data after each send is the best way to know what works for your clients.

Can I duplicate a past campaign instead of building a new one from scratch?

Yes. Saving a campaign as a template, or duplicating a past one, saves time for promotions you plan to run again, like seasonal offers.

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